The use of digital technologies in business models to create new distinctive company capabilities is referred to as digital strategy. All corporate strategies will be digital in the future. It is obvious that an agile digital strategy is required. We have assisted businesses in reinventing themselves in response to digital, allowing them to escape failure and prosper. The goal of digital strategy is to leverage technology to improve business performance, whether that means developing new goods or redesigning existing ones. It outlines an organization's strategy for gaining unique competitive advantages through technology and the strategies it will employ to make these improvements.

Digital technology continues to revolutionise and disrupt businesses and organisations in a wide range of sectors, necessitating developing and implementing a solid digital transformation strategy. To remain competitive and deliver a seamless experience for business consumers, IT leaders must be active in more than just IT. Organisations see the value of integrating consumer insights, data analytics, cloud technologies, and mobile platforms holistically into their digital strategies. Furthermore, the increasing prevalence of digital transformation execution will fundamentally alter how we think about customer experiences and worker cooperation.